Colo Colo sponsorship sees Betsson Group expand LatAm presence

Betsson Team has signed a one-12 months sponsorship arrangement with Chilean football club Colo Colo.

The Swedish gaming operator will back again the team, based mostly in Chile’s cash Santiago, as it competes in the South American country’s major-tier Primera División.

Betsson’s emblem will aspect on the team’s shirt sleeves for both dwelling and absent video games during the 2022 season, with the risk of renewal.

Colo Colo retains the distinction of getting gained Chile’s Primera División extra than any other football club — 32 situations in full — and is the only team to have under no circumstances been relegated.

Betsson remarked on this, stating its sponsorship of the club signifies an additional action in the company’s “international manufacturer tactic of partnering with neighborhood and intercontinental dependable sport competitions.”

Samuel Pérez, Colo Colo’s Professional Manager, claimed: “We are incredibly very pleased to welcome a person of the most significant gambling operators in the world, Betsson, to our household of sponsors.

“We take into account this arrangement a milestone and the beginning of a new phase for the club. Associating with a corporation with a lot more than 55 many years of international practical experience will unquestionably aid us to boost Colo Colo’s positioning at a regional and world degree.”

This deal is a further notch on Betsson’s belt when it comes to LatAm partnerships. The company’s Commercial Director for South The united states, Andrea Rossi, commented: “In our push of increasing in the region, we are also partnering up with neighborhood soccer golf equipment which we can aid and mature.

“Besides making it possible for us to even further strengthen our brand name recognition in the location, it also presents back again to the clubs, enabling them to invest more in their gamers, personnel and amenities producing the sport we all enjoy — soccer — more electrifying.”