DraftKings has been active these days. It proceeds to run in acquisition manner, eyeing many superior-profile targets, but is also securing key partnerships that will set it apart from the rest of the sports activities betting operators. The most recent entail the NHL and Turner Sports activities, with the operator shortly to be prominently featured with both.
NHL and DraftKings Be part of Forces
The NHL has manufactured DraftKings its official sports activities betting, fantasy athletics and iGaming husband or wife. DraftKings began as a fantasy sporting activities service provider being segueing into sports betting and, eventually, on the internet casinos, completing the trifecta of on line gaming. Now, it will have accessibility to NHL assets, such as its official branding solutions and logos, as effectively as themed sweepstakes and other advertising initiatives in the course of the total NHL time.
The timing of the partnership coincides with the start off of the new NHL period, which is heading to give DraftKings a terrific offer of exposure across the league’s game titles. It will also be found throughout the NHL All-Star Weekend, as effectively as the Stanley Cup playoffs and last championship. Quickly, hockey enthusiasts will see DraftKings pop up all over the place, with integrations coming to all of the league’s electronic and linear media platforms.
NHL Chief Enterprise Officer And Senior Executive VP Keith Wachtel stated, “We’re happy to welcome again DraftKings to the NHL spouse and children, and look ahead to collaborating collectively with Turner Sports activities – a person of our valued media companions – to create exclusive and thrilling information for our enthusiasts.”
As DraftKings was shaking palms with the NHL, it was also doing work out a offer with WarnerMedia, specially, the company’s Turner Athletics division. The operator is now the unique sportsbook and daily fantasy athletics service provider for the company, which will see it produce sports betting data and fantasy sports activities information across Turner’s telecasts, as very well as Bleacher Report. DraftKings and Bleacher Report will create on a romance that has been in put because the commencing of the 12 months, when they introduced a new Super Bowl prop bets possibility.
Of each new partnerships, DraftKings co-founder, chairman and CEO Jason Robins asserted, “Over the a long time DraftKings has turn out to be a brand name synonymous with sports, with a lover-to start with approach through serious-funds gaming alternatives, and we seem ahead to collaborating with the NHL together with Turner Sports and Bleacher Report to supply hockey enthusiasts with what is future in athletics.”