Penn Interactive Gaming has struck a deal with Genius Athletics, that means the latter will electric power its Barstool Sportsbook with a total suite of US sports content material (which include special EPL, NASCAR and NFL sports activities details feeds and dynamic content alternatives).
Genius Sports’ formal facts and technological innovation powers the ecosystem that connects sports, betting and media, and, as a result of the newly signed offer, it will provide official knowledge and fan engagement remedies to Penn Interactive’s Barstool Sportsbook.
The sportsbook is at the moment on the internet throughout 9 US states, together with Pennsylvania, Michigan, Illinois and New Jersey. Many thanks to this partnership, Penn Interactive will have obtain to Genius facts (which includes accessibility to decide on formal sports knowledge from the US and international athletics leagues), and its sportsbook will also benefit from Genius Sports’ promoting and engagement strategy.
Jon Kaplowitz, Head of Penn Interactive, stated: “We are energized to be partnering with Genius Sports for formal data commencing with tonight’s kickoff.
“Delivering formal facts to our growing, faithful audience will present great wagering prospects for our end users. We also appear forward to achieving sporting activities enthusiasts who may well not yet have knowledgeable the Barstool Sportsbook as a result of accessibility to marketing and advertising stock on NFL digital houses from Genius Sports activities.”
Mark Locke, CEO at Genius Athletics, said: “Our partnership with Penn Interactive will supply one particular of the quickest-rising and most impressive sporting activities betting manufacturers with exceptional articles throughout the full player working experience.
“Barstool Athletics is uniquely positioned in the US sector, captivating to a dynamic and passionate supporter foundation. With Genius’ official sports details, following-era advertising and marketing and fan engagement options, we search ahead to supporting Barstool Sportsbook’s US expansion.”