The online bingo website, Tombola, demands affiliate marketers to take a compliance examine with a authorized consultancy company if they want to market in the Netherlands. Tombola is the industry’s very first enterprise to function in these a way.
The compliance verify costs €1,125 ($1,270) for each web page for the 1st yr and afterwards, the affiliate marketers will have to fork out an additional €725 for each yr to stay compliant.
On top of that, affiliates are not permitted to opt for who they want to perform the compliance verify. The bingo web-site only accepts the verify of the lawful consultancy organization, XY Lawful Options BV.
The consultancy agency has set up the KVA seal of approval as a brand for its compliance verify. The KVA seal need to not be bewildered with the Dutch Gaming Authority, Kansspelautoriteit (KSA). The KVA is not related to the KSA, nor is it accredited by it.
Jan Westerhoff, Nieuwslog Dutch iGaming Expert, argued that this need represents an excess charge of tens of hundreds of euros for affiliated businesses with a big range of web sites.
He additional: “Tombola is the only provider with a Dutch KSA license that imposes this need. All other operators on the Dutch market place, such as wager365 and Betcity do their have compliance checks, and people providers do not charge affiliate marketers for this.”
In accordance to Westerhoff, this decision will crank out an unworkable and expensive circumstance in the affiliate current market if other operators are to adhere to.
He concluded: “This would necessarily mean gigantic costs for affiliate companies, and the only winners would be the income-grabbing consultants who want to make a swift buck.”